4/7/2024 0 Comments 2 volkswagen fontRelated story Pentagram brings Mastercard into the digital age with pared-back logo redesign The previous VW logo had remained largely unchanged since 2000, when the company adopted a three-dimensional design with a realistic chrome effect and shaded colours. A typedesigner would have known what to do, but this was designed be a committee of marketing people. Too bad that the new simplified version wasn’t drawn by a good designer. Good that VW finally ends that embarrassing pseudo-chrome look. "A type designer would have known what to do, but this was designed be a committee of marketing people." "Too bad that the new simplified version wasn't drawn by a good designer," Spiekermann's tweet read. It was a collaboration between a total of 19 internal teams and 17 external agencies, a factor highlighted by German typographer Erik Spiekermann, who tweeted that although Volkswagen had abandoned the "embarrassing pseudo-chrome look" of its previous logo, the updated version wasn't necessarily an improvement. The new logo, an example of the trend towards flat graphic design, was produced "in the record time of nine months" by the Volkswagen design and marketing team.įlat graphics eschew three-dimensional effects such as shadows and textures in favour of minimal designs and plain fields of colour. The new logo was designed by 19 internal teams and 17 external agencies
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